commerce shine on
the new Swarovski.com
Complete relaunch of the international brand and selling platform swarovski.com with focus on creating a branded commerce experience.
The brand pillars like "Extraordinary" and "Touch of Glamour" had to come alive and to the forefront in the user journey while making sure that sales are getting enhanced, especially on mobile.
Role: UX and concept lead
Team: Marina Herranz, Jens Manulat, Imran Sheikh, Carina Neumann, Yasushi Zonno, Daniel Righi, Anne Kuether, Stefanie Marquardt, Franziska Bittner, Mato Vujic, Isabella Nogueira, Celine Perrier, Nicole Krusche
Agency: Razorfish (Concept, Design, Strategy)